Back Ground Music allows users to create their own ambience during a call by playing music in the background. By dialing a particular number users can register for the service, as well as to choose and change the sound or song that they wish to play in the background during a call.

Benefits include:

• Support navigation through music catalogues, play lists and subscribers own recordings, selected via IVR,SMS, WEB, USSD or WAP
• Multiple network types
• Highly scalable solution>Activate BGM in accordance with various scenarios such as called party number or called party group, time of day, special event
• Volume and Mute control
• Comprehensive usage reports
• Flexible billing engine which supports postpaid subscribers and prepaid subscribers